In our Social Media Research and Techniques class we had a debate addressing the question “Is Klout an Effective Measure of On-Line Influence?”
In my opinion, I think that Klout is a good measure of on-line influence. Right now, Klout is the most widely used measurement tool for social media. I feel that every marketing/communications strategy needs a tool to measure its effectiveness. Without a measurement tool, there is no mechanism to evaluate success or failure. I think that some people may become overly concerned with the Klout number and to me, it is about more than just a number. I would not base business decisions solely on a Klout score, but I feel it is a valuable tool that can be used in a holistic manner in combination with other evaluation methods.
I feel that Klout is a good tool for brands to use to assess their reach. Through Klout, brands can also identify their top influencers, people who are talking about their brand. If these influencers are talking about their brand, they are most likely a regular user of their product.
Like anything else, Klout is a work in progress. As more people get involved with social media I would suspect that Klout’s impact, reach and effectiveness will grow.