Social media is completely new to me. I do not blog, tweet or Facebook – but I want to learn. When I attended university, the word processing program of choice was Wordstar. You can see this cutting-edge program pictured below:
*Photo taken from Computer Desktop Encyclopedia @2006 The Computer Language Company.
Which leads me to why I am taking this course…
This course is about using social media to better engage our audiences. I hope to find out what our audiences are interested in and use this information to design programs to engage them in a meaningful way. Social media is exciting to me for a few reasons: it allows for instant two-way communication where we need to talk and we need to listen to be effective and its immediacy allows us to adjust and re-adjust our approach quickly if our current plan isn’t working.
My goal by the end of this course is to feel comfortable using social media. I would like to use it effectively at both work and home and with two boys approaching their teen years, I need to know what all of those slang letters mean…lol.
Here are three burning questions I would like to be able to answer by the end of this semester:
- What does an effective blog or tweet consist look like?
- What techniques can I use to reach my target audience?
- How do I know which social medium is the best one to use in different circumstances?
Here is an article I found when I looked for companies who are the best at using social media:
I would like to ask the following question to my classmates:
In your opinion, what company is the best at using social media effectively and can you tell me about it?